Tonic Packaging

Project Overview
Created during my Graphic Design studies, the brief for this project was to produce a logo and a series of shampoo, shower gel and bath oil packaging designs. The logo and packaging had to reflect the ‘TONIC’ brand which had strong modern, ethical, natural and organic characteristics. All three packages were to have a strong visual relationship and sit comfortably together on a store shelf.

The final design solution brings together a large fern image that straddles two sides of the package, a modern typeface and earthly colour schemes. The designs were created using Illustrator and Photoshop. Although all designs were printed and prototyped, the images shown here were modelled and textured using C4D which resulted in a higher quality presentation.

Skills Used

• Photoshop
• Illustrator
• Photography
• Cinema 4D

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